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项目 02 / 05

Bad Goods — Behavioural Capsules for Human Nature

推想品牌系统 · 包装 · 空间设计 · 2026

Bad Goods

Bad Goods 是一个由哲学、心理学与社会观察驱动的推想行为药房。项目以 pharmakon 为理论基础——同一种物质会因剂量不同成为解药或毒药——重新理解 Ego、Chaos、Apathy 与 White Lie，将它们视为必要却也可能产生伤害的人性机制。每种行为首先通过微观视觉隐喻转化为具有艺术性的胶囊，再延伸为品牌识别、包装、处方工具与四个区域组成的空间体验。项目将抽象理论清晰视觉化，并把一个概念问题发展为横跨图像、物件与环境的完整系统。

Transparent CH-15 capsule containing a dissolving fluorescent code structure. — Chaos — CH-15

Transparent WL-10 capsule with a pale blue web and melting red illustrated core. — White Lie — WL-10

Transparent EG-50 capsule containing an orange central eye and radiating illustrated layers. — Ego — EG-50

Transparent AP-20 capsule containing monochrome cells suspended in an ice-like structure. — Apathy — AP-20

Four Bad Goods medicine boxes for Apathy, Chaos, Ego and White Lie arranged on a pale blue surface. — 包装系统 — 四种物质

Repeated Bad Goods packaging boxes forming a controlled clinical product pattern. — 包装系列 — 重复与控制

Chaos Packaging

Twelve CH-15 Chaos capsules sealed in a transparent blister pack. — Chaos — 泡罩包装

Back and side information panels of the CH-15 Chaos medicine box. — Chaos — 外盒信息

Open CH-15 Chaos patient information leaflet on a grey surface. — Chaos — 患者说明书

White Lie Packaging

Twelve WL-10 White Lie capsules sealed in a transparent blister pack. — White Lie — 泡罩包装

Back and side information panels of the WL-10 White Lie medicine box. — White Lie — 外盒信息

Open WL-10 White Lie patient information leaflet on a grey surface. — White Lie — 患者说明书

Ego Packaging

Twelve EG-50 Ego capsules sealed in a transparent blister pack. — Ego — 泡罩包装

Back and side information panels of the EG-50 Ego medicine box. — Ego — 外盒信息

Open EG-50 Ego patient information leaflet on a grey surface. — Ego — 患者说明书

Apathy Packaging

Twelve AP-20 Apathy capsules sealed in a transparent blister pack. — Apathy — 泡罩包装

Back and side information panels of the AP-20 Apathy medicine box. — Apathy — 外盒信息

Open AP-20 Apathy patient information leaflet on a grey surface. — Apathy — 患者说明书

Bad Goods exhibition display with packaging, capsules, information board and presentation banners. — 展览展示 — 从胶囊到系统

Behavioural Periodic Table, four capsule vials and a Bad Goods prescription form. — 行为周期表与处方系统

Pharmacy

Exterior view of the Bad Goods behavioural pharmacy storefront at night. — Bad Goods 店面

Four interior views showing the introduction, consultation, dispensing and checkout zones of Bad Goods. — 四分区行为药房

从抽象理论到视觉系统

项目最核心的设计任务是视觉化：为无法被拍摄或测量的行为赋予形态。微观隐喻使每种特质在情感上变得可读，编码、剂量与临床语言则对其进行分类。将同一逻辑延伸到包装和空间，展示了我在富有表现力的图像创作与严谨系统设计之间切换，同时不丢失最初哲学问题的能力。

一切都需要合适的剂量。

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